Is Alissa Heinersheid Out, or Is She Over Bud Light Marketing Controversy?

Was the vice president of marketing, Alissa Heinsersheid, fired over the Bud Light controversy? Well, that depends on who you talk to and how you want to interpret words. Which, by the way, is an age-old tactic with the left that perhaps took root when Bill Clinton famously answered a question by asking another question, "That depends on what is is."

Or maybe it was something the left has been doing long before Clinton's now famous response to what was a rather simple question. They say things that sound like the same thing but aren't exactly necessarily the same thing.

What Anheuser-Busch InBev said is that she simply took a "leave of absence."

One thing the left, and particularly the woke and cancel culture people, hate to do is admit defeat. They very strongly don't want to be wrong. 

It depends on what "is" is.

Whether or not company officials say she was fired or not to me doesn't matter. As I have said before, business is about dollars and cents. Not politics—even if many corporate America executive boards and leadership now seemed to have tapped into woke people to lead them.

They chose to allow a bad idea to hit the airwaves thinking they were being inclusive and thinking that woke culture is "the new next best thing," and they thought that consumers would rejoice when they saw transgender influencer Dylan Mulvaney on their beer cans.

Because woke people, besides being misinformed about their own cause and popularity, and despite the feeling of power they think they have, are simply out of touch with reality. Consumers are having had enough of it and they sent a clear message to Anheuser-Busch InBev about it. They don't want to just come right out and say they were wrong.

So, they didn't fire the person behind the marketing idea gone wrong. She's just on a leave of absense. Okay. Whatever.

Meanwhile, Todd Allen, who is the vice president of global marketing for Budweiser takes her place, and other changes to marketing teams and leadership have also been made so that there is more oversight over how marketing campaigns will be conducted and reviewed in the future.

Sounds clear to me that Anheuser-Busch InBev is making these changes because of the Bud Light, Dylan Mulvaney controversy. What else would it be about?

Speaking about transgenderism, I think it is worth noting that the way the media is portraying any backlash on the issue, they say that the right (and republicans in general) are "fixated on transgender issues," with many state governors and legislators introducing bills that they claim infringe on transgender rights.

Wait a minute. Who is fixated?

For several years now I think the truth is that the left has been fixated on it, literally shoving their cause down everyone else's throats and forcing them to "accept this or else." Join our woke movement or be labeled as a racist, homophobe or demagogue.

They don't care what the majority wants. We are not supposed to have our voices heard. We are supposed to just quietly sit back and take it—all of it—and accept whatever their definition of the world is.

Regardless of whether or not Alissa Heinsersheid is out of a job or not I don't think makes a difference, ultimately. At least not in the short term. With this wording of her departure, I think consumers are smarter than the narrative. They want an admission of guilt, and they want the company execs to be honest about what happened and why, and admit they were wrong.

This isn't going to be a moment where consumers, essentially ignored and unappreciated, now simply go back to the stores and start buying Bud Light again. The damage has been done and the little token of a "white flag" being thrown up in a kinda sorta way isn't enough.

Besides, I think consumers need to continue to stand tall against what Bud Light tried to do. If the "moment" is one in which execs simply feel they dodged a little bullet here, the real message will be lost in translation.

Like the way I write and the things I write about, you can find more of my work from all of the places I write on Facebook at https://www.facebook.com/jimbauerwrites