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Saturday, November 30, 2024

Don't Underestimate Trump's Plan to Kill Higher Prices: He Knows Exactly What He's Doing

James Carville once famously quipped, "It's the economy, stupid." This phrase still resonates today because, in many ways, it's true. People often vote with their wallets, and while by far it wasn't the sole reason for Donald Trump's historic comeback in 2024, it played a significant role.

As I've mentioned before, we can't simply erase past inflation and suddenly see lower prices at the grocery store or for other items that we buy. Inflation is a past event. It has already happened. The only thing that can truly bring prices down is deflation, and one doesn't need to be a master economist to understand that deflation is worse than inflation.

However, there is one area of our economy that has the potential to reduce costs on goods and services and profoundly impact the overall economy.

The cost of energy.

Energy costs are factored into every aspect of everything we buy because energy is a crucial part of production and transportation.

Factories rely on electricity to run their machines, while trains, ships and trucks all run on diesel. Although the cumulative inflation we have experienced over the past 3 1/2 years was not solely due to energy costs, they still represent a significant portion. By reducing these costs, the savings can be passed on to consumers, potentially lowering prices.

This is a crucial aspect of Donald Trump's plan to alleviate some of the pain we've endured. It addresses at least some of the root issues that were a contributing factor to inflation in the first place. By opening the U.S. to more exploration and drilling, we can better control our energy costs.

The thing is, and it's very important here, that it's never been about price gouging. And of course, I think most Americans outright rejected that ridiculous claim anyway. "Mrs. Harris," the American people said. "If you think that's why prices are higher, you have no real idea how to make them lower." It's one thing Trump does understand and made it a point to make it a strong part of his campaign.

Granted, some may argue that businesses will just pocket the savings and keep prices the same. Those damned greedy corporations, right? But I believe businesses are fully aware that Americans are simply exhausted by higher prices. They've had enough, and consumer pullback from spending has clearly shone to be a real thing that could have a very negative impact on business' bottom lines.

Discretionary spending has slowed significantly. People have been opting for store brands over name brands and cutting back on fast food. Businesses are suffering more than people realize. The reality is, they can't just charge whatever they want and expect to get it. Consumers decide.

Again, this absolutely denies the idea that price gouging is not only a thing, but any real benefit to businesses who would engage in it.

In other words, gouging customers would literally be biting the hands that feeds them, and in the most fundamental of ways, it makes no sense to do it. They aren't dumb. They know their customers and what drives them.

Any good business, if it wants to be successful, knows full well what makes their customers come and what makes them go away. And they know customers are tired. Their wallets are worn out at the seams. Companies will be more than eager to pass along any cost savings to consumers because they desperately want to regain customer confidence and have them waltzing back through their doors.

Trump understands the economy. He knows how money moves and what drives spending. So naturally, it makes sense that he's going to target the very things that make an economy thrive and grow and home in on stimulating the economy in a way that supports more jobs and even better wages. And if wages can grow, we can catch up to past inflation more quickly.

Energy is the first step in the bigger picture plan Trump has—an important one, but just the beginning. What drives an economy? Money. The more people and businesses have, the better the economy performs. Trump understands this. By lowering costs, reducing prices, and cutting taxes, you essentially put more money in everyone's pockets to spend on what matters most.

Commerce.

Even for those who argue that Trump's tariffs could negatively impact efforts to reduce consumer costs, I think they are thinking about this rather narrowly. There's more to consider. His threat of tariffs, combined with his desire to cut the corporate tax rate to 15% could have more benefits than drawbacks. These measures not only encourage businesses to operate within the country, but it also incentivizes other businesses to open new factories or return labor to the U.S.

It's the economy, stupid, is right. James Carville nailed it. But I think the more important thing here is that the person we put in charge understands how to make it go. And I think Trump does. It doesn't mean there isn't still a long road ahead. It doesn't mean it will be easy. The impact won't be felt overnight. But what we do know is that Trump will be leading the charge day and night, putting in place ideas and policies that can have a major positive impact on our wallets and more importantly, giving people back a large portion of the spending power that was stripped away from them during the Biden years.

If people are busy trying to poo-poo what Trump is proposing, I think it's simply because they don't understand what he knows and aren't willing to more deeply explore what it is he's actually up to. The worst thing one can do is underestimate Trump's intelligence. He's way smarter than most would ever dare give him credit for.

It won't be long before that becomes all too evident that he knows exactly what he's doing. Mark my words on that.

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© 2024 Jim Bauer

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