From Fear to Fortune: When the Markets Tumble the Last Thing to do is to Panic

Every time I share this opinion, I get a few odd looks. But, without fail, I am eventually proven right. 

The stock market has one ultimate direction, and that direction is up.

We've all been down this road before, time and time again. The stock market frequently experiences hiccups that can momentarily crash and burn our investments. However, if we are fundamentally aligned with the businesses we're invested in, these fluctuations really don't matter, because in essence that's what we're buying into: the businesses. Not the markets.

When the markets stumble, there's always a certain panic that sets in that always feels amazingly misplaced to me. Because we've encountered these kinds of markets so many times before. It's really nothing new. Yes, it initially hurts to see our portfolio values diminish. Hey, we're human. It's going to give us pause. It might even prompt us to make some adjustments—not necessarily to our portfolios, but to our plans around them, such as holding off on certain expenditures. It may delay profit-taking or alter trades we may have had in mind.

Ultimately, however, nothing truly changes except the current bottom line. That, and something we tend to miss. Opportunity.

I've made the most money when the markets fall. In fact, it's during these downturns that many investors see their greatest profits. Those who know well enough to ride out these events and seize the opportunity to invest more in strong businesses generally come out significantly ahead in the long run because, as some say, everything goes on sale.

That's not to say that these market conditions won't have a short-term impact on businesses. But that's the key term here: short-term. When the economy pulls back or potential job losses follow, especially during inflationary times or a recession, it's natural for businesses to feel some near-term pressure on their bottom lines.

However, economies eventually stabilize and return to normal. That's when the markets, after having bottomed out, not only recover but often surpass previous highs before the next downturn occurs.

It's the reaction to these events that prompts me to write about this nearly every time it happens. The selloffs and the doomsayers running around proclaiming that the sky is falling.

The bottom line is that you don't actually lose any money if you don't sell. If the underlying business you own is fundamentally sound with a strong future despite current market or economic conditions, it will survive the crunch and there's no reason to sell.

Granted, I want to be careful not to make this all a blanket statement. It depends on what you are invested in. Some businesses may struggle more depending on the nature of their business, and in those cases, it may be worth considering taking some of the pain and cutting your losses.

But for most businesses, this isn't the case and never has been. Take companies like Coca-Cola, which has been around for over a century. How many times has it endured devastating blows to its stock value? How many times has it navigated through tough economic times, through recessions and even a Great Depression? Is Coca-Cola any less valuable an investment now than it ever was before? 

No, not at all.

In markets like this I refuse to buy—or should I say sell?—into the panic. It's not something I will ignore, mind you. I will simply work smarter to make informed choices, identifying the businesses I own that present the best opportunities for my portfolio once the dust settles.

Just look back at where the markets have been and where they are now—it's all you need to know. In 2008 and 2009, the DOW peaked around 13,000, lost over 50% of its value, dropping into the 6,000s. Today it's in the 40,000s. Even if it dips into the 30,000s, it's safe to say that ten years from now, we will likely see the DOW in the 50,000s and 60,000s.

Downturns like this simply offer a premium on top of future profits. That's really the main takeaway here and missing that point will also leave countless thousands of dollars either sitting on the table or lost forever.

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© 2025 Jim Bauer