Well, let's just say, something else.
The title alone bringing unsuspecting seekers of that something else doesn't necessarily translate into any additional click-throughs on the Google Adsense part (at least it hasn't yet), but it is still an interesting thing to me. Perhaps as well as lesson and an exercise?
I say the latter because what if I did provide just a little subtlety of the something else. How could that translate into more traffic and a higher click-through rate? I've seen before where a provocative title can bring in some additional readers (ar at least lookers). But this one surging in particular is more interesting as a whole.
I just hope the actual subject matter wasn't too disappointing. I hate to leave anyone feeling let down.