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THE UPRISING OF THE AMERICAN PARTY "Clearly the voters are engaged right now, at least for sure on the republican side, and what they have concluded is that the republican party has not done their job. Thus, Donald Trump gets their vote."

Monday, December 29, 2014

If Only It Were True, Ford

Those were the sentiments of a lot of fans of Ford Motor Company when an April Fool's prank was pulled earlier this year announcing that Ford would be bringing back its Ford Bronco in 2016 after being out of production for the past 20 years.

If only it were true, Ford.

If you followed the hoax, it was fairly elaborately done, complete with exterior design photos like the one you see here. But there were interior photos as well which looked fairly authentic. The SUV/SVT was dubbed a concept vehicle but would actually be produced, according to the prank report.

Ford has denied the claim, saying that they have no plans to bring back the Ford Bronco anytime soon. However, they have said that they are looking at introducing the Troller, which is a popular off-road vehicle in Brazil, which Ford Motor Company owns.

Troller was founded in 1995 and was eventually bought by Ford Motor Company in 2007.

The biggest hurdle for introduction of the Troller into the United States are getting past safety standards, which are less stringent in Brazil. But be assured, Ford Motor Company is no newcomer to the world of vehicle safety, and if they really do intend to bring the Troller to the U.S. auto market, you can bet they can get this done, and probably in relatively short order.

Even if the idea of the Ford Bronco revisited seems like it could be a good idea for the company's bottom line, it also seems to be a bit "outside of the realm" of what Ford Motor company has been trying to do with their company since the recession hit, and that is to streamline their business, and reduce their product lines. The short and skinny for me is that the Ford Bronco would not be different enough than it's current other SUV counterparts in the Ford line like the Expedition and the Explorer to make sense.

The Troller on the other hand does seem to be a bit of a smarter choice. The thing is, it kind of resembles a Jeep Wrangler, and there are two things noteworthy when it comes to Jeeps. They are wildly popular, and there are currently no real contenders in the marketplace in their space.

Right now there is no definite timeline in place as to when Troller's may roll onto U.S. shores, or even whether they will wear the Troller badge or the Ford badge. But as far as the Bronco is concerned, it's a nice idea and nothing more. For now.




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