Jack-In-The-Box Goes to Pot

YOU HAD TO KNOW IT WOULD EVENTUALLY COME. That is, someone was going to eventually capitalize, or aim to capitalize, on the growing legalization of pot. Currently three states allow recreational marijuana use; Colorado, Washington, and California.

I SUSPECT THERE WILL BE MORE TO FOLLOW.

Enter Jack-In-The-Box who will now enter the busting out of the seams pot industry, albeit on the back-end. Starting in mid-January the fast food chain will try out it's Jack's Munchie Meals at certain locations in the Long Beach, California market.

My suspicion is that most other fast food companies are already getting a boost from hungry pot heads looking for something to fulfill their munchie cravings—although none of them to date have actually tried to directly reach out with a menu catering to them.

So, what's in the munchie meal? Supposedly a couple of tacos, some chicken strips, five mini churros, onion rings, fries, and a drink.

That actually sounds like a nice little snack for anyone. But to go one step further with the whole thing, Jack-In-The-Box will also price it's munchie meal at just $4.20, capitalizing on what is apparently a code term, 420, that pot heads use for marijuana consumption.

As for whether or not this will boost sales for the fast food giant is up for debate. Even with growing acceptance of pot consumption by the general public, one wonders what customers may opt out of eating at Jack-In-The-Box simply fearing that they might be surrounded by a bunch of high customers—and who knows what antics that might entail.

Then again, if you ever frequent a Denny's at 3 o'clock in the morning, it can be a rather entertaining meal in and of itself...

Provided you aren't the source of entertainment.

You may be all right though in the end. One wonders if there may not be a few police officers eating there, or hanging out there to see who might be getting a munchie meal. The consumption of pot may well be legal in the state, even if it is still illegal at the federal level, but one thing that is definitely illegal is driving under the influence of something.

If you get that munchie meal to go, you might want to consider having a driver along who hasn't toked.